The conference focuses on 'innovation and new business models' and is targeted at entrepreneurs and other actors engaged in the translation industry, as well as all interested in the translation business, from all over the world.
Maris Multilingual's managing director, Maarit Satukangas-Pohjola, leads the local conference organisation team in Finland and also participates in the operations of the international EUATC workgroup, already for the third time. 'The idea of holding this year's conference in Helsinki came from a member of the Association of Finnish Translation Companies (SKTOL): we wanted to commemorate Helsinki's nomination as World Design Capital 2012 by hosting the conference, which is held in a different European country each year,' she says.
'I'm delighted that my home town, Lahti, is a part of the World Design Capital initiative alongside Helsinki. The image of our conference also features design from Lahti, as the conference logo was designed by Lahti-based designer Marion Robinson,' explains Satukangas-Pohjola.
