Success in the global
market is essential for Finland and Finnish enterprises, and promoting
internationalisation is an important mutual goal.
Key players in Finland’s export promotion and internationalisation services joined forces in the Team Finland initiative to boost and support export. The objective of the project is to create a new, networked way of providing export promotion and internationalisation services to companies in a customer-oriented way.
The Team Finland kick-off event took place at Helsinki’s Finlandia Hall on 10 September. The event was opened by President of the Republic Sauli Niinistö, and speakers included high state officials and representatives of several Finnish companies.
Maarit Satukangas-Pohjola, the managing director of Maris Multilingual, a provider of international communication services, is among those who attended the event. ‘Finnish is not among the world’s major languages, so in internationalisation planning, it is crucial to pay careful attention also to multilingual communications. A professional supplier of translation and language services is an indispensable partner in internationalisation, because any human activity, from advertising to concluding contracts, is based on successful communication,’ she emphasised.
Key players in Finland’s export promotion and internationalisation services joined forces in the Team Finland initiative to boost and support export. The objective of the project is to create a new, networked way of providing export promotion and internationalisation services to companies in a customer-oriented way.
The Team Finland kick-off event took place at Helsinki’s Finlandia Hall on 10 September. The event was opened by President of the Republic Sauli Niinistö, and speakers included high state officials and representatives of several Finnish companies.
Maarit Satukangas-Pohjola, the managing director of Maris Multilingual, a provider of international communication services, is among those who attended the event. ‘Finnish is not among the world’s major languages, so in internationalisation planning, it is crucial to pay careful attention also to multilingual communications. A professional supplier of translation and language services is an indispensable partner in internationalisation, because any human activity, from advertising to concluding contracts, is based on successful communication,’ she emphasised.
A recent survey carried
out by US-based independent research firm Common Sense Advisory show that it
pays to invest in multilingual communications. According to the results, more
than 70% of consumers said that they would be more likely to buy a product with
information in their own language, and for many the ability to obtain
information in their own language was even more important than price.
For further information, read the article published in Harvard Business Review: ‘Speak to Global Customers in TheirOwn Language’.
For further information, read the article published in Harvard Business Review: ‘Speak to Global Customers in TheirOwn Language’.
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news about Team Finland, please visit:
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